- Death Threat
THE PROBLEM: HBO Latin America needed to introduce a new hitman show that had relatively unknown actors.
THE SOLUTION: The main character, an assassin, threatened to kill the audience if they didn't watch.
BUILDING EXCITEMENT: To get network executives pumped about the show, we sent out 500 personalized press kits that targeted their addresses with Google Maps. Using Street View, we targeted their workplace and threatened their lives if they didn't watch the trailer. They watched — and the stunt helped us win HBO as a client.
Translation: Dear Mr. Ruíz, We are contacting you because we’ve detected a leak of coded information coming from Mexico. We’ve received intelligence that your life may be in danger. We have suspicions that an assassin, who is known as Sr. Avila, is planning an attack on you. We’ve been observing him for some time. Look over the evidence, but hurry, your time is running out.
Each recipient received a map and Street View of their address, proving the killer knew where they lived.
The killer walked on the recipients street, stalking them.
Translation: His business is death.
The press kit then lead users to the website where they could watch the trailer and learn more about the assassin stalking them.
Translation: It's hard to kill without a motive.
The main characters
Translation: It's not easy to kill someone you neither hate nor love, someone who has done nothing to you.
Translation: It's hard to kill without a motive.
Higher quality images coming soon. (Click to enlarge. Click again to cycle through.)
- MAX HD Launch
THE PROBLEM: HBO Latin America launched the HD version of their channel, HBO MAX, for the first time in South America in 2013.
THE SOLUTION: We took what people already loved about HBO, the shows, and discribed how HD makes them that much better.
