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- COME IN AND PLAY
THE PROBLEM: Sony was used to talking to gamers like consumer targets.
THE SOLUTION: We talked to them like a demented video game overlord named ENOS — and he hacked into their every experience.
NEW BUSINESS WIN: This concept won our agency a new client, Sony PlayStation.
Our character, named ENOS, hacked into gamers' lives, during gameplay, on the web and even in commercials.
(Click to enlarge. Click again to cycle through.)
MATCH.COM
ENOS reminds players that they should spend less time on Match.com and more time playing video games.
PS3 CONSOLE
Gamers interact with ENOS through their PS3 console. To reward them, ENOS unlocks tips, trophies and secret game add-ons.
PLAYSTATION.COM
Online, ENOS keeps track of users' progress and helps them out along the way.
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